Our Story

It is said that, “Necessity is the mother of invention.” As a long-time vegetarian and finicky snacker, Robert decided to create his own wholesome, satisfying munchies that would support a healthy lifestyle.

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A banker by profession, Robert took over the kitchen and six months later, voila! Chef Robert emerged with amazingly tasty and nutritious premium fruit snacks. Robert named the new product Matt’s Munchies after his son, Matthew, who helped develop the unique flavors. With intentions as pure as their products Chef, Matt and Sous Chef Linda (momz) seek to brighten the snacking landscape together with their exciting munchies!

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Chef Roberts Inc is a family owned and operated business. In 2009, the family moved their factory from New York to Santa Ana, CA. Brothers Joe and Sam are involved; it’s a family enterprise!

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